To see the CIA launch a contemporary rebrand that has been likened to electronic music fliers or a generic tech conference identity was a start to 2021 that we didn’t see coming. The CIA’s vaguely trendy new look, unveiled on January 1st, which uses typefaces by the independent Swiss foundry Grilli Type, is clearly an attempt to improve the agency’s image among young people and to represent itself as a diverse place, shaking up its reputation as a white, male, upper-class, old boys network. In the wake of the CIA’s visual identity update, many people and publications erroneously believed that digital artist and graphic designer Ryder Ripps was responsible for the rebrand following his Instagram post taking credit for the identity, which has since been shown to be a prank.